First Impression? Lasting impression.

We’ve all seen how some people just nail that first impression, whether it's in a job interview, client meeting, or even just connecting with a new colleague. It's more than just an overwhelming amount of confidence (though that helps). Today we’re talking about nailing that first impression. Let’s dive in.

Here's the thing: first impressions are a two-part game. There's the classic in-person interaction, and then there's the "pre-impression"— what people find when they Google you or check out your LinkedIn profile. Did you think you were the only one doing the stalking before a client call?  Make sure your online presence is polished and professional.

Of course not just about looking good online. Once you're face-to-face (or screen-to-screen), it's all about making a genuine connection. Ditch the robotic "How was your weekend? […] Good, thanks" and share something real about yourself. If you want to be authentic and share something vulnerable, do so but be reasonable. Unfortunately, the average person doesn’t actually want to hear your sob story. They want to feel like you’re worth their time. Your safest bet— especially early in developing a relationship with a client— is to ask engaging questions that show you're curious and interested in the other person. 

Be the socially aware “Purple Cow.” If you were driving by a pasture and saw a purple cow, you’d notice. Being a purple cow is about creating products, services, and experiences that are so unique and compelling that they attract attention. Find ways to break a client’s expectations in enjoyable ways. I’m not saying to try and attempt to become a comedian or force a deep conversation when it doesn’t make sense; read the room. Above all else, don’t be boring.

People are drawn to those who make them feel heard and understood. Interrogation-style questions don’t give whoever you’re talking to a chance to proudly talk about themselves and are a missed rapport-building opportunity. Talking about how crazy the weather was yesterday is way less engaging than getting your client to gloat about how great their kid is on the elementary school soccer team. A little empathy and genuine curiosity can go a long way in creating a lasting positive impression. We all have the capacity to connect with others.

Do your research / prep work to join your next meeting with a plan to break a potentially monotonous call. Get creative.

The Association for Pathological Science found that first impressions can take up to four months to alter (source). Even when presented with contradictory evidence these early impressions are sticky. Invest in crushing the first meeting.